Campaign Analysis

You planned your campaign. You connected with your audience. You monitored the results. Now you need to know - did it work? Cision provides a wide array of metrics - and ways to view them - that help determine campaign effectiveness, message penetration, channel performance and much, much more. We give you a window on the performance of your campaigns so that you can assess impact and the ROI. Get answers.

Basic Analytics

Insight into your campaign success, at your fingertips. Create impactful charts and graphs that show how effective your messaging has been, by region, outlet, product, brand and more. Read more

Advanced Analytics

Demonstrate ROI to management. Understand the impact of your coverage. Measure your results against your competitors. Plus a dedicated Cision analyst helps you present results. No other tool gives you so much information. Read more

Social Media Analysis

What's the latest buzz about your company and what does it mean to you? Identify the key influencers talking about you. Understand industry trends to shape future campaigns. Make sense of it all with widgets and charts that are easy to create, customize and share. Read more

Tailored Media Analysis

See the forest through the trees with expert media analysis. From messages, to outlets, to tactics, we'll help you make the most of every campaign with a Cision media evaluation program customized just for you. Read more

PR & Communications Survey Research

Want to know what your audience is really thinking? Ask them. With proven survey methodology, we'll help you get at the truth so you can address issues, shape perception and be even more effective. Read more

Marketing Mix Modeling

Remember this from your old marketing professor. PR and Marketing -- It's an awareness game. You can't look for a direct PR-to-sales benefit." Don't believe that line for a minute. You can find it. And we can show you how. Leading-edge marketers all use statistical modeling and media analytics to measure how their marketing and communications disciplines contribute to sales. The problem is, accurately assigning value to a specific part of the marketing mix requires comprehensive data, delivered consistently over time. With Cision, you get the rigorous data-collection and analysis methodology you need - and much more. Utilize Cision's Marketing Mix Modeling with your own models and easily identify your PR ROI on every campaign. Read more